Discover the science behind Benjamin Moore quality.
At Benjamin Moore, we believe in doing things the right way. And that’s why we set out to make our paint the best it can be.It wasn’t easy. Over ten years ago, we revamped our entire paint-making process -- with new color machines, new formulas, and new colorants.
The result? Our exclusive Gennex® Color Technology that delivers gorgeous hues and unsurpassed durability to ensure the Benjamin Moore color you love lasts for years and years. It’s the "why" behind Benjamin Moore’s renowned quality.
Certain chemicals can prevent paint from delivering the color you want. So we got rid of them.
Gennex: The Science of Stronger
Most common paint colorants require the addition of certain chemicals so that they can mix easily into any number of paints.We realized that if we made our own colorants, designed specifically forourpaints, we could remove unnecessary chemicals that weaken paint. What we ended up with is a formula that’s better, stronger and simpler.